"The Facebook Exchange
is open for political business. Two digital ad firms that offer voter
file-driven ad targeting are now part of the social giant's growing
group of third-party partners. This week, Intermarkets and CampaignGrid
said they are part of Facebook's real-time exchange, which opens
Facebook Marketplace display ad inventory - the ads that sit on the
right rail of the page - to advertisers buying through those outside ad
firms" (Kaye, 2012, Aug. 30).
Works Cited
Kaye, Kate (2012, Aug. 30). Voter file data comes to Facebook. ClickZ.com. Retrieved from <http://www.clickz.com/clickz/news/2201998/voter-file-data-comes-to-facebook-ads>.
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