"Silverpop (a digital marketing technology providing unified marketing automation, email, mobile and social campaigning) is claiming
a 40% increase in closed new business and more than 100% gain in
Professional Services contracts compared to the first half of 2011;
also, that it now manages the marketing campaigns of more than 5,000
brands.
"Never heard of them? You have probably heard of those brands, which
include Arby's, Carfax, RSPCA, Aquent and Dairy Queen (among dozens of
others). A Forrester Consulting study commissioned by Silverpop in the
first half of 2012 indicated that 8 of 10 marketers surveyed feel that
marketing automation will increase the efficiency of their marketing
processes and more than half plan to increase their number of automated
campaigns over the next 12 months" (Silverpop tops, 2012, Aug. 27). Read more.
Works Cited
Silveropop tops 5,000 brands. (2012, Aug. 27). MarketingVox.com. Retrieved from: <http://www.marketingvox.com/silverpop-tops-5000-brands-051452/?utm_campaign=rssfeed&utm_source=mv&utm_medium=textlink>.
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