The Year of Mobile

"According to IBM and many other industry observers, 2012 is shaping up to be the year of mobile. As brands roll out new apps and optimize email and websites for customers using mobile devices, one particularly rich area for growth has been mobile search. But while marketers invest more and more in engaging customers who are seeking products or services through smartphones, many believe mobile search engine marketing (SEM) has much further to go. In areas such as tracking, geolocation and ease-of-use, mobile search appears poised for significant growth" (Palmer, Deluna, 2012, July 1).

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Palmer, Alex, and DeLuna, JoAnn (2012, July 1). Pinpointing mobile search. DMNews.com. Retrieved from <http://www.dmnews.com/pinpointing-mobile-search/article/246825/>