Facebook's Ad Revenue Not as High as Expected

"eMarketer estimates that, while robust growth rates will continue for the foreseeable future, advertising revenues at Facebook will not fly as high this year as earlier predicted.
Ad revenues at the social networking giant will continue to rise this year, though at a significantly lower rate than in the past. Revenues will reach $4.23 billion, up 34.1% over 2011, and eMarketer predicts revenue increases in the double digits to continue through 2014, when Facebook’s worldwide ad revenues will reach $6.81 billion" (Reduced estimate, 2012, Aug. 31).

Works Cited

Reduce estimate for Facebook revenue (2012, Aug. 31). eMarketer.com. Retrieved from <http://www.emarketer.com/Article.aspx?R=1009314&ecid=a6506033675d47f881651943c21c5ed4#8rpdYDodbQEC8atM.99>.