Pharmaceutical Brands Do More Digital Marketing

"A much-anticipated Facebook game from Boehringer Ingelheim, makers of Dulcolax, Zantac, and an array of prescription medications, is just one example of how pharma [pharmaceutical] brands are plowing ahead with digital campaigns," reports ClickZ. "Despite hand wringing about a lack of clear regulatory guidance, BI, Pfizer, and others were already breaking new ground before new draft social media guidelines were unveiled by the Food and Drug Administration in December." Read more.