Millenials--Your Generation--Drive Digital Content

In Monday's class, I mentioned that your generation had $170 billion [see this blog posting] in purchasing power, that producers gear websites, movies, publications, books, and tv shows to your generation, and as a consequence, that your generation rules. Now your generation will dictate marketing content.

"In a few short years, millennials—consumers currently ages 18 to 34—will account for a sizeable portion of US purchase decision-makers. Yet Bazaarvoice found these digital natives are already using and creating online content to recommend or dissuade friends, family and anonymous site-visitors from a brand, product or service," reports eMarketer. "Compared to their older counterparts, baby boomers, millennial internet users showed a greater reliance on anonymous recommendations and reviews when making purchase decisions." Read more.

Now your generation does have large education loans, and they are coming of age during one of the most difficult economic times in the past 80 years. Yet your number--more than 85 million, 10 million more than the baby boomer generation (mine)--could set this nation in an entirely new economic direction, especially when you start building families. Doubt that. Read this.