Sunday's Grammy's Helps with Marketing--Sort Of!

"Sunday night's Grammy Awards crept into web conversation on Monday morning, dominating search and social trends just as the Super Bowl did one week ago," notes Brafton."Based on data from Google trends, "grammys 2012" was among the most frequently searched terms throughout Monday, with the awards show accounting for nine of the 10 most popular search terms overall. As is the case with most other major events, content marketing campaigns that leveraged this topic likely saw increased interest from their readers. Moreover, social media marketing likely benefited from the Grammys as well, with the event trending late Sunday and into Monday morning. Pop star Adele was one of the most frequently discussed topics." Read more.