Smartphones Playing Larger Role in Internet Marketing

"Market research firm comScore recently released its 2012 Mobile Future in Focus report, which suggests that smartphone use means businesses must ensure their web presence is optimized for mobile access and that they update their content marketing campaigns frequently enough to appeal to constant mobile searches," reports Brafton News. "ComScore reports that 42 percent of American mobile phone owners use smartphones. Most of these users take full advantage of the devices, which includes access to the web. Developing a site that allows on-the-go visitors full access to website content and ecommerce features will improve a brand's reputation and allow for more conversion opportunities." Read more.