Political campaigns, which have borrowed tricks from Madison Avenue for decades, are now fully engaged on the latest technological frontier in advertising: aiming specific ads at potential supporters based on where they live, the Web sites they visit and their voting records.Read more.
21 February 2012
Republican Presidential Hopefuls Turn to Microtargeted Ads
"Online Data Helping Campaigns Customize Ads." That was a headline in today's New York Times. Here's a bit of the story:
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