"The New York Times yesterday reported that Apple is negotiating with record labelsfor a Pandora-like service, and calls it a move that 'could shake up the growing field of internet radio.' The service would customize music to users' tastes - like Pandora does," reports Marketing Vox. "Just like Pandora, Apple's offering would carry advertising, but through Apple’s iAd platform. Terms of the deal are unclear (e.g., if Apple would share ad revenue with labels or pay them through a licensing fee). Also unclear, whether or not the service will be ad supported and free, or with an ad-free subscription offering (which Pandora offers for $36)." Read more: Apple Plans Pandora Rival (And Why That's Bad For Advertising)
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