Investigate the Dark Knight

"A viral campaign orchestrated by Warner Bros. and DC Comics [for the recently released movie Dark Knight Rises] rewarded loyal Batman fans with a preview of a preview — if they were able to put the pieces together," reports Direct Marketing News. "In mimicry of a real investigation, visitors to the Dark Knight Rises site were given a series of clues in the form of fake police reports, wanted posters for an 'anonymous vigilante' known as 'The Batman' and other 'official' documents from the fictional Gotham City Police Department, including one mentioning that Batman-related graffiti had been spotted in cities across the globe. 'Citizens' who found and photographed the graffiti, and either uploaded the images to Twitter with the hashtag #tdkr07202012 or emailed them to tdkr07202012@gothampolicedepartment.com could help unlock the movie trailer frame-by-frame in advance of its theatrical release." Read more.