VW Starts New Campaign and Media Platform

"Volkswagen of America launched a new brand campaign and social media platform. The Why VW campaign will feature user-generated content on both a website and Facebook, along with brand content in a new voice," notes ClickZ. "The campaign began today with a new commercial called "Smiles," produced by Deutsch LA, that shows diverse people laughing out loud. The tagline: "It's not the miles. It's how you live them. Discover more at WhyVW.com." Volkswagen is airing the commercial during the presidential debates, Comedy Central's Indecision, and the season premieres of a variety of network sitcoms." Read more.