"Three months to the day after it announced a beta round, Facebook has announced general release of its Facebook Exchange (FBX) real-time bidding (RTB) option," reports Marketing Vox. "FBX enables advertisers and agencies to use cookie-based targeting through Demand-Side Platforms (DSPs) to reach their audiences on Facebook, with what Facebook promises are 'more timely and relevant messages.' For brands and agencies, it is a way to drive direct response goals on Facebook." Read more.
FYI: An exchange works similarly to the stock marketing (also called an exchange). Advertisers and/or advertising agencies bid for advertising space geared to individuals with specific demographics. In this case, it is based on the cookies that viewers' computers have collected, which frequently would reflect the type of products, movies, and even readings individuals view.
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