18 September 2012
Securities Trading Company Improve Social Standing
"As a company that focuses on assisting clients with commodity futures trading management, Daniels Trading realized social marketing has potential to demonstrate expertise and engage new audiences. Still, the brand was new to the social spaces, and felt it was in its best interest to enlist Brafton for help with establishing a stronger online presence," reports Brafton News. "At the beginning of Daniels Trading's relationship with Brafton, the focus was creating a robust website marketing industry-focused custom news content. Consistently updated, timely news articles related to the ever-changing trading market showed an increase in web traffic for Daniels Trading. As the company won more social traffic and started seeing brand mentions around shared headlines, Adam Nicholson, Daniels Trading's vice president of marketing, realized that it was time to bring his company’s expertise to social media to distribute the content more effectively." Read more.
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