Organizations Not Prepared for Criticism on Social Media

"A report from Ethical Corp. suggests that companies and other organizations using social media marketing experience criticism on the channel. However, just 28 percent of organizations included in the poll are prepared to deal with it. The study illustrates that brands must be ready to engage negative feedback as it's a social reality they can't ignore," according to Brafton News. "Ethical Corp. found 20 percent of respondents are "completely unprepared" to deal with criticism on social media, and another 18 percent are also unprepared. Roughly one-third fall somewhere in the middle when it comes to fielding negative brand mentions." Read more.