Do Social Media and Ad Exchanges Deliver Quality Results?

“Social media and ad exchanges deliver clicks and conversions at the lowest cost of all channels, but networks and exchanges don't deliver high-quality, long-term customers, according to a new report from Aggregate Knowledge,” notes ClickZ. “When a marketer's goal is to reach new consumers and be able to message them consistently, social media and portals delivery the best combination of quality and value, the report says. Aggregate Knowledge's Global Media Intelligence Report, released today analyzed aggregated data for approximately 150 billion ad events managed by the company's Media Intelligence Platform. It looked at the largest digital marketing channels: exchanges, networks, portals, and social media, focusing on four key metrics: cost, reach efficiency, user quality, and funnel attribution. The data included 35 billion impressions and 780,000 conversions in Q4 2012.” Read more.