How to Market to Customers Via a Website

"The proliferation of content marketing compels marketers employed in various industries to consider and experiment with various types of media production. The goal: To create memorable web experiences that pull prospects in, not push them away via aggressive advertising tactics. People have had enough of the abuse, being subjected to various commercials in between their favorite shows and weeding through magazine ads to find the articles they care about most. Content marketing gives companies the chance to create their own compelling stories without third-party ads, and the practice works," according to a post on Brafton.

"According to a new report from BusinessBolts.com, which surveyed 265 marketers, content creation has become an active component to promotional strategies everywhere. In fact, approximately 74 percent of marketers say they use branded content to increase website traffic and build brand awareness. To drive traffic back to websites, content writers must optimize their media using SEO best practices, and take a narrow focus to their creative processes. The survey noted that marketers' biggest pressing question is how to leverage SEO content for greater site visibility and PageRank." Read more.