“Facebook's Graph Search has the potential to completely revolutionize search, enabling consumers to have a uniquely personalized search experience — based not only on what they want but what they like, and who their friends are, by extending the value of the social graph and first-party data to sharply differentiate Facebook's offering from Google. The new offering extends the value of Likes and the social graph to search, which can revolutionize accuracy, value, and relevance — especially as consumers perform more and more local searches using mobile devices, an area where Google has struggled” (Williams, 2013).
Williams, Daniel (31 Jan. 2013). How Facebook's Graph Search will dethrone Google Search. AdAge.com . Retrieved from <http://adage.com/article/digitalnext/facebook-s-graph-search-dethrone-google-search/239509/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage>.
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