"The Weather Company (TWC), formerly The Weather Channel Companies, released a redesigned version of The Weather Channel app for Android on Monday. Toyota, the app's exclusive launch partner, is featuring a new ad unit with branded background within the app," says ClickZ. "'The app offers a bigger palette for creatives to use to tell their stories but still be contextual and not completely interruptive,' says Cameron Clayton, president of TWC Digital Group.
The ad unit combines the correct creative assets from an advertiser with real-time information about weather conditions and time of day at an individual's location. For example, if it's a rainy day, Toyota will show a rainy scene and a car that fits with those conditions. The Toyota ad partnership also includes co-branded media on The Weather Channel network and weather.com." Read more.
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