Which Social Network Will Be the Top Marketing Medium

“Social media network growth has burst out of the gate over the past 12 months, and brands that understand the nuances of each platform have greater opportunities for lead generation,” reports Brafton. “According to The Content Marketing Institute, 87 percent of B2B [business to business] brands and 84 percent of B2C [business to consumer] businesses use social media to engage audiences and distribute digital content to prospective and current customers. Marketers who want to win social marketing results have to assess which networks best appeal to their specific audiences, but clear insights on how the platforms stack up can help. The race is on to see which network claims social media marketing's coveted Triple Crown of reach, adoption and performance in 2013.” Read more.