Car Companies Take a Spin on Social Networks

"One auto manufacturer accelerating its use of new marketing approaches is Kia Motors America. Its Kia Soul shuffle slam marketing campaign, created by David&Goliath, was designed to pitch potential buyers in a way that enabled Kia to 'engage consumers in a promotion that allowed them to be creative and communicate,' says George Haynes, social and digital media manager at Kia Motors America," reports Digital Marketing News. "The campaign invited consumers to submit videos of themselves dancing to electropop like Kia's music-loving mascots, the soul Hamsters, on the Kia Soul YouTube and Facebook channels for a chance to win prizes. The campaign was 'a really good way for people to get to know the personality of our brand,' Haynes says, noting that the Kia Soul YouTube channel has received more than 18 million views to date."  Read about other car companies.