The Tip of Nike's Marketing Iceberg

1. "Nike is doing something a little different with projection mapping for the new Jordan Melo M8 shoe, this time throwing in water, in fact the whole thing is projected onto water fountains, which perfectly complement the movement and desired effects to create something pretty special for your eyes," reports Digital Buzz. "Sure, there isn’t any interactivity as we’ve seen of late, but the water really changes the game!" Read more. What amounts to a promo or advertisement has generated slightly fewer than 150,000 views.

2. ClickZ notes that "Nike and Adidas definitely get digital marketing...Those are the conclusions of a new report from New York-based digital consultancy L2...[It], in conjunction with the NYU Stern School of Business, recently released its first digital ranking of the sportswear industry...Nike and Adidas, the top-two ranked companies, were ranked in the "genius" level by L2." Read more.

3. "Sportswear maker Nike has extended its Nike Training Club program to mobile to target active women on the go," reports Mobile Marketer. "Nike agency R/GA, New York, created a Nike Training Club iPhone application that complements the wired Web site at http://www.nikewomen.com. The app was already among the top 10 on Apple's "What's Hot" section for iPhone apps a few weeks ago. 'It's actually a trend that we'll see more of,' said Richard Ting, executive creative director and vice president of mobile and emerging platforms at R/GA, an Interpublic Group interactive marketing agency in New York." Read more.

4. "Ten years ago, Nike spent 55 percent of its advertising budget on traditional media. This year that figure is down to 33 percent according to a story in the New York Times," goes the post on Sundog Interactive. "In the last 20 years, Nike has gone from its renowned 'Revolution' TV campaign in 1987 introducing its AirMax shoes (I’ve bought AirMax running shoes ever since), to another revolutionary approach today that substantially alters the way it approaches advertising and marketing. Nike has re-channelled large amounts of budget from traditional media, to instead connecting with the customer via the Internet and in-person events." Read more.

Keywords: Nike+"Digital Marketing", Nike+"Interactive Marketing".