The Tips of Coke's Internet Marketing Iceberg

• "Coca-Cola has struck a global partnership with Spotify that is set to help both brands expand around the world, and will produce a Coke app based on the music service in time for the Olympics," according to Brand Republic. Read more.
• Mobile Marketer reports that "Coca-Cola Co. continues to roll out applications for both smartphones and tablets in various markets as a key element of its global consumer engagement strategy, a company executive revealed." Read more.
• "Coca-Cola has marked its 50 millionth Facebook 'Like' with a new campaign, drawing upon its social media fan base to identifying simple ways to ‘make the world a happier place’. Coca-Cola will identify individuals developing ideas that enable people to become more active, give to others, be social or engage in other activities associated with increased happiness. These creators will then collaborate with Coca-Cola and its Facebook community to develop ideas that help spread happiness around the world." That's the word from Digital Strategy Consulting. Read more.
• See a Coke Zero slide show about a portion of its digital marketing campaign.
• Three years ago, Coke decided to make the digital realm its realm. Pop Sop reports that "Coca-Cola is planning to change a digital marketing strategy evolving into content management 'a far more aggressive digital presence,' – Coke’s top marketer Joseph Tripodi said." Read more.