Tweet a Conversation

"While Facebook is busy not counting clicks, Twitter wants us to sit down and have a chat – one-on-one – just you, me, and the millions of other people who check out the site every day. It’s more wisdom from the IAB MIXX Conference, this time from Joel Lunenfeld, Twitter’s vice president of global brand strategy, coming to you via TechCrunch," so goes the Marketing Pilgrim post. "Lunenfeld says that '88% of Twitter users follow at least one brand, and that more than half of users follow six or more brands.' Six or more brands! That’s a lot of people asking for daily advertisements in their stream. Some of them are hoping for discounts and freebies but others are genuinely interested in the brand and they want to be up on what’s happening." If you read more, you will discover ideas about the programs from Taco Bell and Old Sprice.