"In June 2012, LinkedIn analyzed the countries where worldwide small-business professionals with accounts on the site lived and found that, not surprisingly due to the site’s headquarters, the US was the top country, with more than 6.8 million small-business professionals. The UK and India were the next most popular countries, with 1.06 million and 1.01 million professionals, respectively," reports eMarketer. "It is not only small-business professionals who are jumping into social media. Small businesses themselves are getting more involved on these sites. August 2012 data from Newtek Business Services found that Facebook is seeing more activity from small businesses. The survey of independent business owners in the US found that 47% of small businesses had a Facebook account." Read more; see charts.
Throughout the semester, I rarely have mentioned small businesses, emphasizing the marketing campaigns of companies such as Toyota, Coke, and P&G. Small businesses, meaning companies who employ fewer than 10 people, represent nearly 80 percent of all employer firms in the U.S. They tend to be local companies with less resources for broadcast marketing, meaning tv and radio. As a result they become ideal candidates for the use of Internet marketing. They also lack the resources to maintain extensive contacts in the business community and its necessary services, such as accounting and legal. A social network, such as LinkedIn, enables them to establish or to improve their connections in the business community while Facebook can help them market to local customers, therefore accounting for the increased usage of both types of social networks by small businesses.
Do not copy the information that appears in brown. I intend it only as a means of sparking your thoughts for your short report.
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