Impact of Rich Media Ads

"One thing that's become apparent throughout this growing stage is that interactive display ads outperform static display ads. Rich media ads provide six times higher engagement rates and are much better at capturing your audience's attention. On top of this, rich ads offer more than 150 measurable elements so that you can track what's working and what's not," according to a ClickZ post. "Brands that use interactive, rich media ads see a 300 percent to 1,000 percent increase in ad interactions. That's one of the reasons that probably explains why the use of video in online advertising is predicted to grow by 55 percent in the U.S. by 2016." Read more.