Ford's Social Media Strategy

"This is the keynote presentation from Scott Monty (Head of Social Media @Ford) at the 2009 OMMA Global conference in New York on September 21. It tells the story of Ford’s social media experience and highlights the key elements that make them one of the top companies using social media," notes Digital Buzz. "Ford’s Social Media Strategy is simple 'to humanize the company by connecting consumers with Ford employees and with each other when possible, providing value in the process' and when executed with creativity and passion like most of their campaigns so far, can deliver incredible results." Read more.