Cynical Posting about Starbucks Media

An AdAge blogger writes: "Within the coming weeks, you will be launching the Starbucks Digital Network in partnership with Yahoo, and you'll be offering free content from the likes of The Wall Street Journal and Zagat, among others. While that's fantastic, I have to wonder, what you, Starbucks, Mr. Schultz, get out of it? More seats filled with underemployed Starbucks regulars who now have an incentive to stay longer and buy less, while the employed with expense accounts looking for a place to perch for a coffee meeting move elsewhere?"