The United Kingdom Internet Advertising Bureau notes that "the boom in online video, social and ‘performance’ marketing contributed to the 10% increase in online advertising spend during the first half of 2010, which saw UK marketers invest £1,968.6 million, lifting the medium to a record market share of 24.3%. The return to double-digit growth for the internet mirrors the general recovery of the entire advertising industry, with total UK expenditure increasing 6.3% to £8.1 billion between January and June 2010."
This ties in with a report posted on DigitialSpy: "The BBC [Britain's largest video/television producer and broadcaster] spent around £1.4m on digital display advertising in the 12 months to the end of March, but claims that most of its online marketing is delivered at little or no cost. The figures, released after a freedom of information request by The Guardian, indicate that the corporation spent £220,000 on paid-search marketing in the financial year 2009/10. That was part of the BBC's marketing budget of £93.3m for the 12 months, which has been reduced by £4.3m for the current financial year in-line with overall cost cutting plans."
No comments:
Post a Comment