Indie Rock Group Signs--Not with a Record Label but a Digital Ad Agency

ClickZ notes that "With the music industry becoming more and more digitized and record labels reluctant to sign artists who aren't already a proven commodity on YouTube, it was only a matter of time before an aspiring rock star trusted his fate to a digital ad agency. Such is the case with AM, an indie solo artist from Los Angeles who has struck a unique collaborative deal with Razorfish. AM already has a record label (Filter) and a management team. But Razorfish will be filling many of the roles traditionally handled by a record label, as well as a few that only a digital ad agency would think of."