More Thoughts about Your Thesis

Temptation and ease might draw some students to write theses such as the following:

XYZ Company uses digital marketing to further its marketing goals.

XYZ Company will achieve its marketing goals.

Neither is acceptable. Why? Because you can substitute any company's name into those slots.

Some students might want to write about Google, Bing, Facebook, or YouTube. You can only if you describe how these companies use digital marketing to solve their own particular marketing problems. The thesis is not acceptable if you write about how these companies became powerhouses in the digital marketplace or how other companies use these sites to further their goals. You did that in the first half of the semester.

Now you must use what you have learned. You must read, think, and analyze. Apply your new found skills to the digital marketing campaign of a company or institution. I have mentioned plenty in the blog (see the next blog entry) and I listed several in class the other day. You cannot simply wing this. You must think.