Fighting Breast Cancer across the Web

During October, Breast Cancer Awareness Month, the National Breast Cancer Foundation (NBCF) is running a traditional and digital media marketing campaign to raise awareness for early detection of breast cancer. The campaign will run across the multi-media network of media giant Gannett -- using traditional media such as USA Today, USA Weekend as well as digital sites such as USAToday.com, MomsLikeMe.com, and HighSchoolSports.net:

• Digital home page ads, created by Gannett's PointRoll, the leading provider of digital marketing solutions, on USAToday.com and seven Gannett Broadcast sites with interactive ads allowing audiences to directly register for the NBCF Early Detection Plan; 
• Targeted ad placements alongside USA Today's  health section, "Your Life";
• High-impact messaging [and I have no idea what that means] in USA Weekend; 
• HighSchoolSports.net, Gannett's hyperlocal online sports authority, will feature a fundraising drive with a donation scoreboard that tracks donations among all network high schools; 
• On-air campaign across seven Gannett television stations, driving audiences to register for the NBCF Early Detection Plan online; 
• A custom digital video produced by Gannett Video Enterprises designed to remind viewers to think about the impact of breast cancer; 
• A continuing education initiative for nurses sponsored by Kaplan University and promoted via Gannett Healthcare Group's platforms, including Nurse.com, Nursing Spectrum and NurseWeek magazines and CE Direct.

Joining NBCF in the campaign, Gannett will turn its McLean, VA, corporate towers pink every night with special lighting throughout the month.