Ford Creates Online TV Show to Market Focus

"Ford will launch a reality show on Hulu to promote its critical 2012 Ford Focus compact car. The show, Focus: Rally America, will have six teams of two competing against each other for the chance to win $100,000; the show is being produced by the same group that produces CBS’s The Amazing Race, reports the Detroit Free Press. The post appears on MediaBuyerPlanner. You can read more about the campaign at AdWeek.