Online Ad Spending Up in 2010

"The first six months of 2010 represented the largest on record in terms of online ad spend, according to the IAB's bi-annual Internet Advertising Revenue Report," says a ClickZ post. "The research, conducted in partnership with PricewaterhouseCoopers, estimates advertisers spent a total of $12.1 billion during that period, representing 11.3 percent growth compared with the first half of 2009. Based on the report's findings, David Silverman, a partner at PwC, said online ad spend is on course to reach at least $24 billion in 2010, which would represent the industry's healthiest year since the IAB began conducting its annual spending research in 1996."

Data Highlights from IAB

($ millions if not indicated)
Advertising Formats:
Search and display-related ads continue to be leading formats.

	FH 2010	FH 2009
Search	47% ($5,747)	47% ($5,148)
Display Related:	36% ($4,356)	34% ($3,759)
-Banner Ads	23% ($2,744)	22% ($2,394)
-Rich Media	6% ($743)	7% ($704)
-Digital Video	5% ($627)	4% ($477)
-Sponsorship	2% ($242)	2% ($184)
Classifieds	10% ($1,262)	10% ($1,116)
Referrals/Lead Generation	5% ($642)	7% ($728)
E-mail	1% ($120)	1% ($149)