Your Generation Has $170 Billion to Spend; How Should Advertisers Reach You?

"The Millennial generation’s massive size [generation born between 1981 and 2000--your generation] and strong purchasing power, estimated to be $170 billion per year, makes them a valuable segment of the population for marketers to target, reports comScore. "But given some of the unique characteristics of this generation, having grown up in the digital and information ages, it is critical that marketers have a clear understanding of this group and how to most effectively reach them through advertising."Read more. Download the study's white paper.