“When Audi's ad debuts Feb. 6 during Super Bowl XLV in the first break in the game, it will contain a hashtag so viewers can follow conversations about the ad on Twitter,” according to an AdAge post. “Will a majority of viewers have a clue what the symbol means? Probably not. But its mere presence is a sign that Super Bowl advertisers are tapping social media to extend their buy like never before. In Audi's case, the TV spot is the starting point and Twitter is the vehicle for extending the experience beyond the first pod of the game. ...”
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