“Movie marketers, take note: You are not major brand advertisers getting ready for a Super Bowl slot,” writes Chris Thilk for AdAge . “Volkswagen's "The Force" Super Bowl spot was available online well before the game last week, along with Super Bowl commercials for Chrysler, HomeAway, Pepsi Max, Go Daddy, Cars.com and others. All those marketers wanted eyeballs, and they got them. The "Force" spot on VW's YouTube channel has racked up more than 26 million views on the web. Some 111 million people had a chance to see it on TV during the Super Bowl itself. Who cares about the audience overlap in some of these views? The spot achieved the kind of reach that most advertisers would commit felonies for.”
No comments:
Post a Comment