22 February 2011

Facebook in the Top 10 Ad Networks

ClickZ.com reports that "Facebook in January had 153 million U.S. unique visitors, according to new comScore data, allowing the social site to rank 10th among online advertising networks. While reaching 72 percent of Internet users, the Palo Alto, CA-based company achieved its highest comScore AdFocus ranking to date.

"The Reston, VA-based firm's survey placed Facebook at No. 11 for November and December 2010. To better illustrate the site's emergence in the last year, it was 32nd (60 percent reach) in May and 26th in June (66 percent).

"For January, the No. 1 slot went to Google Ad Network, with 197 million unique visitors, or 93 percent of the U.S. online market. Yahoo Network Plus, AOL Advertising, Yahoo Sites, and Google Sites rounded out comScore's top 5 for the AdFocus study."

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