Every website and search engine wants to attract advertisers who focus on local markets—meaning just the people in a town or a large or small neighborhood. Experts call it hyperlocal marketing. No site has succeed. Yahoo apparently is trying extra hard, according to MediaBuyerPlanner : “Yahoo has … decided on one thing it can do to release some of those local dollars [from hyperlocal advertisers]: set up a research project that will provide “consumer insights” designed to get retailers to spend their local ad budget with the portal.”
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