“ While Facebook ads cost more than traditional banner ads, they only perform half as well, according to a survey [ PDF] by Webtrends ( via Mashable),” reports MarketingVox . “The study looked at 11,000 campaigns on Facebook to establish benchmarks for companies looking to advertise there. Webtrends found that the average click-through rate for Facebook ads in 2009 was 0.063% and 0.051% in 2010 - half as much as industry standard of .1%, Mashable points out. The cost per click was also $0.27 and $0.49 for those periods, respectively.”
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