To track or not to track that no longer is the question. The U.S. Federal Trade Commission ruled last year that it is nobler in the minds of man for Web browsers to develop software that told advertisers when an individual did not want to be tracked. A “flurry of developments...have come to market since...[,but] the way this tech solution ...is being implemented must leave at least some of them in dismay. Simply put, Google [its Chrome browser], Mozilla [Firefox browser] and Microsoft [Internet Explorer] are all taking different approaches...The result is patchwork approach that accomplishes, some say, very little.”
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