Income for Average Social Network User Up

“The average revenue per user of social networks should reach $4 this year. Social network advertising average revenue per user will approach $3.50, according to a new white paper from Deloitte. These figures are an improvement from estimates of more than $3.50 total average revenue per user and $3 advertising average revenue per user for 2010,” says MarketingVox. For the past five years, most social networks were attracting young individuals who did not make buying decisions for the household. The rise of revenue indicates social networking now pull in household buyers, the individuals many adveretisers want to reach.