Americans Spend 22.5 of Their Time Online Using Social Media

"According to Nielsen’s 'State of the Media: The Social Media Report,' social media accounts for 22.5 percent of the time that Americans spend online, compared with 9.8 percent for online games and 7.6 percent for email. That makes social media the No. 1 specific category and the No. 2 category overall, behind the other ways in which Americans pass their time online—which includes (unsurprisingly) browsing adult content, online shopping, and reading about topics like sports or health," according to a post on AdWeek. "The report found that Facebook is the top social media brand that Americans choose to spend (or waste) their time with. During May, when Nielsen compiled its report, Americans spent 53.5 billion minutes on Facebook’s site from computers at home and work—up 6 percent from a mere 50.6 billion minutes in May 2010. After Facebook was Google’s Blogger, at 723.8 million minutes; Tumblr, at 623.5 million minutes; Twitter, at 565.2 million minutes; and finally, LinkedIn, at 325.7 million minutes." Read more.