With Internet advertising, marketing companies can target messages to specific customers. Customers like it, and want more of it. "Brands
of all stripes are working toward delivering personalized messages to
their target audiences. Despite their best efforts, however, consumers
say certain industries are not meeting their needs. Service providers,
such as cable and utility companies, and regulated companies, such as
insurance and finance brands, appear to be behind the curve in terms of
delivering personalized digital experiences." Read more.
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