Google Adds +1 Button to Display Ads

"Beginning in October, the search and ads giant will affix +1 buttons to ads in its behemoth Google Display Network," reports ClickZ. "Mobile and desktop ad units across the network will carry the +1 badge, which is the Google equivalent of Facebook's 'Like' button. Importantly, small footnotes at the bottom of each ad will show how many others have '+1'd' it. In cases where an individual's Google+ friend has +1'd an ad, the ad will reflect that and possibly show the friend's Google profile image." Read more. In theory, this will 'send' every ad for which someone has clicked the +1 button into the social networking world--bypassing giant Facebook.