Women Use Social Media More Than Men, Says Study

"Women are more likely to use social media to communicate with friends, family and coworkers than men, a new study from Rebtel suggests," according to a Brafton post. "Rebtel, a mobile VOIP provider, analyzed online communications habits of more 2,300 American adults. Sixty-eighty percent of women who communicate over the web to stay in touch with friends do so on social media, while only 54 percent of men turn to Facebook, Twitter or other social channels." Read more.

When reading this report, you should remember that the primary decision maker about home products and the controller of a family's discretionary spending is a woman.