"Before anyone else, Zagat saw an opportunity in compiling and
publishing reviews for restaurants. They were really a pioneer in
user-generated content," writes Seth Nickerson of DMNews. "Recently, however, Zagat was left behind as
other digital start-ups like Yelp and Urbanspoon were able to provide
and promote reviews to consumers very effectively. A few months ago, I asked whether Google was planning on taking on
Yelp when Google removed all third-party reviews from its Places page. Google's acquisition of Zagat
provided the answer. The acquisition will affect search marketing in a
number of ways, such as fueling Google with more content to distribute
to people performing local and mobile searches. Here are potential
impacts of the deal:" Read more.
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