Mobile Coupons Growing Role

"Mobile coupons represent a small portion of digital promotions, but usage is growing at a fast pace. The popularity of mobile coupons extends the trend of searching for online coupons, which emerged as a widespread, money-saving activity during the recession," says an eMarketer report. "But even as the sputtering economy attempts its recovery, the popularity of couponing has continued, spurred in part by the burgeoning daily deals space. In fact, mobile coupons will play a central role in broadening the appeal and acceptance of digital coupons among shoppers. Led by smartphone owners, the number of US mobile coupon users will increase by 80% between 2011 and 2013, eMarketer predicts, climbing from 19.8 million to 35.6 million." Read more.