"Chevrolet is one company
putting a fresh spin on the stalwart direct marketing tactic of online
sweepstakes by asking consumers to play a game before entering," reports DMNews. "The carmaker rewarded consumers who completed a specific play in a free demo of Electronic Arts' ultra-popular Madden NFL 12 game not only with a satisfying touchdown dance, but also a code for the game's Facebook page for a chance to win a 2012 Chevy Cruze. Chevy's in-game initiative is one example of a spree of brands targeting gamers with programs more engrossing than the Grand Theft Auto billboard of old.
" Read more.
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