Global interactive marketing provider ExactTarget announced today that
its client Kestler
Financial Group posted a nearly 50 percent increase in client
engagement since April despite the turbulent global financial markets
thanks to a revamped marketing effort on Twitter and email.
Powered by ExactTarget’s Interactive Marketing HubTM, the national financial services firm launched the effort in April and boosted engagement by identifying the most frequent conversations on social media to select the most relevant financial content to feature across email, social media and its website.
“The key to our marketing is evaluating and monitoring all marketing channels in real-time, whether that’s Twitter, our blog or email,” said Kevin Kestler, director of communications of Virginia-based Kestler Financial Group. “We then shape our marketing campaigns to deliver highly relevant and timely financial content on email, Facebook, Twitter or LinkedIn.”
Read more.
Powered by ExactTarget’s Interactive Marketing HubTM, the national financial services firm launched the effort in April and boosted engagement by identifying the most frequent conversations on social media to select the most relevant financial content to feature across email, social media and its website.
“The key to our marketing is evaluating and monitoring all marketing channels in real-time, whether that’s Twitter, our blog or email,” said Kevin Kestler, director of communications of Virginia-based Kestler Financial Group. “We then shape our marketing campaigns to deliver highly relevant and timely financial content on email, Facebook, Twitter or LinkedIn.”
Read more.
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